Halden
Client
Halden Optics
Year
2025
Discipline
Website
Services
Online shop, product photography, fitting guide
Halden makes sunglasses in small runs and had outgrown a shop built on a template.
We designed and built a website where each pair is shown on a face and on its own against black, with a fitting guide in plain words.
Online orders now make up half of their sales.
Customers now choose a pair by its shape, not by a model number.
Each pair is shot twice, on a face against a plain wall and on its own against black, in the same light so the lens colours match the real thing.
Remix project