Harbourline
Client
Harbourline Running
Year
2023
Discipline
Campaign
Services
Launch campaign, posters, short film, product page
Harbourline makes one trail running shoe and sells it directly.
We planned a launch around runs at first and last light, on the coast and in the hills, with posters, a short film and a simple product page.
The first production run sold out before the launch week ended.
Five hills, five dawns, one shoe.
Every picture was taken within an hour of sunrise or sunset, with the runner lit from behind.
Remix project