Lowtide

Client

Lowtide Records

Year

2025

Discipline

Art direction

Services

Sleeve system, musician photography, press kit

Guitarist playing an acoustic guitar on a rug in a sunlit studio
Guitarist playing an acoustic guitar on a rug in a sunlit studio
Guitarist playing an acoustic guitar on a rug in a sunlit studio

Independent studio for brands that make things

Lowtide releases jazz and ambient records in editions of five hundred, most of them recorded in small rooms.

We set up a sleeve system built on one grid and one typeface, and photographed the musicians where they play, so each record changes its picture and nothing else.

Twelve releases have used the system so far.

Silhouettes of a saxophonist and a trumpeter against amber light
Silhouettes of a saxophonist and a trumpeter against amber light
Silhouettes of a saxophonist and a trumpeter against amber light
Hands playing two hand drums in warm light
Hands playing two hand drums in warm light
Hands playing two hand drums in warm light

Twelve records, one grid and still no two sleeves alike.

Profile of a woman in headphones in silhouette against grey
Profile of a woman in headphones in silhouette against grey
Profile of a woman in headphones in silhouette against grey

The musicians were shot where they play, in low warm light. The listening portraits for the press kit were taken in our studio on plain grey and black.

Close-up of an ear in low light against black
Close-up of an ear in low light against black
Close-up of an ear in low light against black
Woman writing at a desk under a lamp in an attic studio at dusk
Woman writing at a desk under a lamp in an attic studio at dusk
Woman writing at a desk under a lamp in an attic studio at dusk
Producer playing a small keyboard at a home studio desk
Producer playing a small keyboard at a home studio desk
Producer playing a small keyboard at a home studio desk

Remix project

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